KATANA is not a moment. It is the outcome of decades of obsession with performance.
Built for those who push beyond limits, KATANA represents precision, power, and
control-engineered to elevate the game at every level. This isn’t just equipment. It’s pure performance, reimagined.
Every great brand begins with conviction.
In 1997, in Chennai, India, Mr. Bala Murugan founded SLT India as part of an international sporting-goods trading network. From the outset, the company worked in close collaboration with Weston Corporation, Singapore, facilitating the import and distribution of sporting equipment from Singapore into the Indian market.
This early exposure to global standards shaped SLT India’s foundation-establishing disciplined sourcing practices, consistent quality benchmarks, and a professional approach to retail partnerships at a time when such structure was uncommon in the industry.
What began as a focused trading operation steadily gained momentum. Through reliable execution, deep market understanding, and a hands-on approach to retailer relationships, SLT India grew into one of the most trusted suppliers of sports goods in the region.
But the real inflection point came when the company chose to move beyond trading-and pursue a far more ambitious vision.
In 2011, at a time when the Indian market strongly associated Chinese products with inferior quality, SLT India took a bold and unconventional step-introducing and developing Li-Ning badminton equipment in India. It was not an easy journey. The challenge was never distribution-it was mindset.
Indian consumers were hesitant. Retailers were cautious. Acceptance had to be earned, not assumed. SLT India invested deeply in athlete validation, dealer education, on-court credibility, and long-term brand building. Every step focused on proving performance before asking for trust. Over time, perceptions shifted.
What began as skepticism evolved into confidence, and the brand witnessed strong momentum and market adoption. That chapter stands as a defining moment in the company’s history-demonstrating SLT India’s ability to introduce unfamiliar brands, challenge market bias, and build belief through structured execution.
This experience became a cornerstone in shaping how the company approached branding, product positioning, and consumer psychology in the years that followed.
In 2017, SLT India evolved again-restructuring into a full-scale sports distribution company with a focus on long-term brand development.
The company went beyond selling products. It built ecosystems-logistics, service infrastructure, dealer education, and scalable distribution models. Multiple international badminton brands were introduced and grown with this philosophy. As the organization matured, so did its vision.
With the second generation stepping in, the company was reshaped and renamed: SPACE GOODS
Under SPACE GOODS, the company became vertically integrated-spanning manufacturing, marketing, sales, and multi-level distribution.
By 2020, SPACE GOODS had emerged as the 3rd largest distributor of badminton equipment in India, serving 1,600+ sports counters nationwide through a deeply entrenched distribution network.
Years of building brands from the ground up offered a rare advantage: an insider’s understanding of what truly works-and what doesn’t. That experience sparked a new ambition.
After decades of building, scaling, and strengthening some of the most recognized badminton brands in the country, SPACE GOODS reached a defining realization: True performance is not created by branding alone. It is created by the technology inside the racket.
In 2023, KATANA was born-not as an extension of market trends, but as a response to a gap the industry had slowly overlooked. While innovation accelerated on the surface, the core of performance-materials, structural integrity, and energy transfer-had become diluted. KATANA set out to change that.
This was not about launching another racket. It was about re-engineering what truly delivers value on court.
KATANA was founded on a fundamental belief: Real performance is felt, not claimed.
During development, the brand revisited technologies that once defined elite rackets-but were gradually abandoned, not because they failed, but because they were difficult to perfect. Among them was titanium–carbon fusion.
Once respected for its ability to enhance shaft stability, power transmission, and structural integrity, the technology had faded due to inconsistent execution.
KATANA reintroduced it-not as nostalgia, but as a precision-engineered solution-refined, controlled, and perfected through modern material science.
Today, this fusion forms the heart of KATANA. It delivers what players actually feel:
Every KATANA racket is built around something meaningful-something that earns its place, not decorates it.
Nothing is added without purpose. Nothing exists without performance intent.
KATANA draws its design philosophy from Japanese pioneers of engineering-where balance, discipline, and precision are not aesthetics, but principles.
The katana sword itself is a product of restraint and mastery. Every curve has intent. Every gram has reason. That same mindset defines KATANA rackets.
Manufacturing is anchored in Taiwan, chosen not for speed or scale, but for its
uncompromising craftsmanship. Taiwanese production respects process. Time is invested. Precision is preserved. Each stage is executed with
discipline-ensuring that what is engineered on paper performs on court.
This fusion of Japanese
engineering philosophy and Taiwanese manufacturing excellence is
what gives KATANA its distinct character.
KATANA was never designed for the masses.
It was built for players who understand that performance is not promised—it is proven.
Following its launch in India, KATANA saw strong acceptance among serious players and specialists. Today, the brand is available across 100+ specialty badminton stores in India, trusted by athletes who prioritize feel, response, and reliability over hype.
Growth followed
naturally-not through shortcuts, but through performance validation.
KATANA evolves with the athlete, structured into four clear performance divisions:
Each division is purpose-built. No overlap. No confusion. Only clarity.
Backed by over 25 years of industry experience, KATANA is just getting started. With a relentless focus on material innovation, performance engineering, and global expansion, the brand is committed to setting new benchmarks-without compromising its core philosophy.
No shortcuts. No excess. No excuses. Only what matters.
KATANA - Be Unstoppable.
